Ann Arbor, Michigan
Wagner Design has completed the first of several direct marketing projects for the University of Michigan Medical School. The ongoing campaign is directed to potential students across the country as they go through the process of choosing a medical school. Jill Wagner of Wagner Design serves as creative director/art director; freelance writer, Toni Voss, has been tapped to provide concept work, and copy writing.
To kick off the campaign, a brochure which asks, “What kind of doctor will you be?” will be mailed to prospective students. The piece features student-authored essays that describe the impact of the Medical School’s curriculum and faculty on their learning experience and career aspirations.
A second brochure entitled,“Where do you go from here?” follows the career paths of eight U-M Medical School graduates as a way of demonstrating the School’s efforts in preparing their students for residency and for future career development. The brochure spotlights four nationally known physicians: Dr. Sanjay Gupta, CNN Medical Correspondent; Dr. Benjamin Carson, a world renowned brain surgeon at Johns Hopkins; Dr. Samuel Broder, former head of the National Cancer Institute and the leader of the Celera Genomics team that broke the human gene code; and Dr. Nancy Ascher, chairman of the Secretary of Health and Human Services’ committee on organ transplantation.
Students who have been accepted to the University’s medical school but who have not yet made a final decision will receive several digital e-vites encouraging them to to participate in online chat sessions with Admissions representatives and students, as well as to visit the U-M for a special weekend program in the spring.
Since its inception, the University of Michigan Medical School has been recognized as a site that combines state-of-the-art research activities, innovative medical education and pioneering clinical care. The first professional school at the University of Michigan, the Medical School admitted its first class of 91 students in 1850 and has awarded almost 18,000 M.D. degrees in the past 150 years, as well as educating thousands of residents and biomedical researchers. The School is currently ranked among the top 10 medical schools in the country, according to U.S. News & World Report.
Wagner Design is an award winning, full-service advertising and graphic design company in Ann Arbor, providing innovative design solutions to a wide variety of clients and industries. Current clients include ProQuest, Con-Way Transportation, The University of Michigan Comprehensive Cancer Center, United Bank & Trust, and the Michigan Department of Education.