Wagner Design Associates Blog

Ann Arbor, Michigan – ­ A variety of marketing projects, including new logo and identity package development and web site design were recently produced by Wagner Design Associates for Premiere Land Services (PLS).  The newly created pieces will enhance marketing efforts and upgrade the company’s look to more accurately showcase the breadth of the company’s services. The new website can be viewed at www.plsco.com.

With recent expansion and company development, PLS now specializes in unparalleled resources, solutions and expertise for clients in the telecommunications and energy industries. PLS’s network of highly qualified professionals provides consulting services, oil and gas leasing, title research and curative, site acquisitions, surveying, and ROW permitting throughout the United States.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

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Wagner Design Associates, an Ann Arbor advertising provider, has recently completed new branding materials for TSRL, Inc. Marketing items include a re-designed website and capabilities brochure.

Therapeutic Systems Research Laboratories (TSRL), Inc. is a privately owned oral drug delivery specialty firm focused on R&D efforts to enhance the oral absorption of investigational and marketed compounds. They have developed a variety of patented technologies for improving oral absorption of drug candidates, including prodrug and carrier technologies as well as time and rate controlled delivery systems.

Wagner Design created an informational website http://www.tsrlinc.com, to give target audiences a thorough overview their services and technologies. In addition, Wagner developed a capabilities brochure and inserts that highlight the company’s mission – to be the preeminent drug delivery firm offering the highest quality platform technologies and services to the Pharmaceutical Industry.

“Wagner Design Associates provided us with high quality products and close personal interactions during the development of our marketing materials,” said Elke Lipka, TSRL’s Vice President of Business Development.

With over 20 years of experience, TSRL, Inc. conducts its research in a 5,200 sq ft facility in Ann Arbor, MI and consists of professionals with broad experience in chemistry, molecular biology, biochemistry, analytical chemistry, in vivo animal model, PK/ADME, toxicology and formulation R&D.

Wagner Design Associates is an advertising and graphic design firm providing a full range of design and communication services including corporate identities, print collateral, advertising, and websites. The award-winning company provides marketing expertise to various regional and national industries in the high tech, health care, financial, retail and academic sectors.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Elke Lipka
TSRL Inc.
734.663.4233
elipka@tsrlinc.com

Wagner Design Associates, an Ann Arbor advertising and graphic design firm, received one Gold and one Silver ADDY in the Ann Arbor Ad Club’s 2009 ADDY Awards competition.

A Gold ADDY was awarded to Wagner Design in the self-promotion category for a wall calendar designed for University Lithoprinters. For each calendar day, the design featured Pantone color swatches chosen in seasonal colors.

The silver ADDY was awarded to Wagner Design for a self-promotion flash piece. The online card production featured holiday-themed headshots of the agency’s staff in a flipbook format.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad   Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various design publications.

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Ann Arbor graphic design and advertising firm, Wagner Design Associates, has recently designed BioMatters magazine, a new MichBio publication that will serve Michigan’s bioscience industry. Wagner adds this magazine to a list of marketing materials designed for MichBio, which also includes a web site and e-newsletters.

MichBio (Michigan Biosciences Industry Association) is a non-profit group committed to promoting growth in the bioscience industry through education and networking, legislative and business advocacy, and communications programs, in an effort to bring together all facets of the biosciences community. The 40-page inaugural issue of Biomatters was released this fall, showcasing notable biosciences industry in Michigan.  Subsequent issues are planned, including a spring edition, which will include the organization’s directory. Wagner Design redesigned the michbio.org web site and e-newsletter communications—both used to give target audiences an overview of the MichBio organization and it’s numerous resources.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various design publications.

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Jayne Berkaw
MichBio
T: 734.527.9147
F: 734.623.8289
E: jayne@michbio.org

Since I am fairly new to Wagner Design, I am learning a great deal about graphic design in Ann Arbor. One of the most interesting ways for me to get to know our company has been getting ready for the ADDY competition. Basically, the  ADDY Awards are the Oscars of advertising. According to their website the ADDY Awards have over 60,000 entries a year and “represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.” The competition starts at a local level, moves to a district level, then goes on to a regional level, and finally peaks at a national competition. It’s put together by the American Advertising Federation (AAF), which is supported in part by ad clubs around the nation, including the Ann Arbor Ad Club (of which, Wagner Design is a member.)

So, every January, with a resolute spirit, Wagner Design looks back through
our year of creativity. We ponder what we did well and what we can do even
better in the next year. Some of our past submissions (and winners) have showcased the fun, highly creative, and professional work we do. One of our favorites was the retirement campaign for the beloved head of United Bank and Trust in 2006. For him, we created a HICKMANOPOLY game, with supporting “Chance” and “Community Chest” cards, properties, and money that played on Hickman’s image and bank branches in the surrounding communities. When this campaign won a people’s choice ADDY, Jill, Laura, Kathy, and Kristin went to celebrate after the gala. While at Bab’s, they spotted a photo booth–one of those mall types that spits out four photos in a row–and decided to try it out. What resulted was inspiration to take those four little photos and create a self-promotional ad, which also won an ADDY the following year.

I’m not only excited to see what happens with this year’s competition, but
also to be a part of the kind of creativity that happens at Wagner Design. We’re keeping our fingers crossed for the big day.

Ann Arbor, Michigan ­ Novus Via Music Group, a publisher of curricular materials for music education, has selected Wagner Design to create packaging and design elements for an innovative new series of thirty-three books and eleven accompanying CDs.

The Novus Via project, entitled American Popular Piano, develops well-rounded traditional piano fundamentals through the use of contemporary and popular music. The series of books and CDs is an integrated course of study in which a student progresses through eleven levels of skill. The selection of familiar music in the lessons is designed to motivate the student to practice and find more pleasure in the process.

The project is authored by two internationally renowned music educators, Christopher Norton and Scott McBride Smith. Both men have published materials that are widely used by students and teachers of piano around the world.

Based in Stratford, Ontario, and respected internationally for its acclaimed authors and revolutionary approach, Novus Via is dedicated to providing a comprehensive and engaging education for the developing musician.
Wagner Design, an Ann Arbor graphic design firm,  provides a full range of creative design and advertising services to organizations in the high technology, health care, financial, retail and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications.

Contact:
Jill Wagner
Wagner Design
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com