Ann Arbor graphic design and advertising firm, Wagner Design Associates, was recently chosen to create branding pieces for Paradigm, a new joint venture launched by the University of Michigan and the International Genomics Consortium (IGC). The creative firm designed a logo for the new DNA diagnostic company, and coordinated branding for identity materials and email marketing campaigns. For Paradigm’s web site, Wagner Design created an elegant interface that engages and informs its diverse audiences, making it an integral resource for doctors, patients and health care organizations requiring access to whole gene and multi-gene sequencing and molecular diagnostic information.
“Through careful research and regular communication with our staff, Wagner Design has created new identity pieces that clearly reflect Paradigm’s character and direction,” said Robert Penny, Founder and CEO.
Paradigm is a nonprofit company which brings together the expertise of the U-M Health System and IGC, two leaders in using genetic information to understand and treat disease. Initially, Paradigm will focus on offering services to oncologists and oncology groups, pathologists, academic medical centers and clinical trial groups studying personalized medicine regimens. Its first products will be especially of use in better tailoring treatments for cancer patients.
Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.