Wagner Design Associates Blog

Ann Arbor, Michigan ­ Web design and advertising firm, Wagner Design Associates, recently created an online store for ProTech Dent mouth guards. In addition to creating a user-friendly ecommerce web site with strong merchandising capabilities, the site was onsite optimized for search engine rankings.  The new shopping cart format is consistent with existing marketing materials and provides a secure, customizable, online store that can grow as the product line expands.

Akervall Technologies, located in Ann Arbor, Michigan, created ProTech Dent in 2007. The company is commercializing ProTech Dent as a mouth guard for teeth protection that is thinner, more pliable and stronger than existing alternatives. It is the first thoroughly scientifically tested mouth guard and was developed in the operating room for patient safety. The worldwide market includes protection for professional and amateur sports activities, surgical procedures, military training and combat, and dentistry applications.

Wagner Design provides a full range of creative design, advertising, and marketing services to organizations in the high technology, retail, health care, financial, and many other sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various national design publications.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Sassa Akervall
ProTech Dent, Akervall Technologies
T: 800.444.0570
E: info@protechguard.com

Wagner Design Associates has been building quality web sites for years. Part of web design work is making sure that a site is searchable on the Internet browsers and that it ranks well within the search engines.  That’s called SEO or Search Engine Optimization. Learn more about our SEO packages and how this tool can help potential clients find your web site.

Take a look at Jill Wagner Art, a web site created by our team. You will see that we used key words such as pastels and watercolors and the artist’s name so that search engines will pick up on what the site is about. So, what does that accomplish?  Well, suppose you are interested in purchasing a watercolor or pastel painting. You’d probably go to Google and search with the terms, “watercolor pastel,” right?  Well, guess which site would come up on page one? That’s right, Jill Stefani Wagner.

By targeting geography in your search, you will get better results. Say you want to find Jill’s site, but you can’t remember her name. You can only recall that she’s a pastel artist in Michigan. So you search “pastel artist Michigan.” If the site is designed well and with good SEO, a searcher should still find her on page one. And, they will.

You may also notice that Jill’s listings are not highlighted yellow or off to the right side of the screen. Those are paid listings. Jill’s web site is in the area called “organic search” listings. She didn’t pay anyone to place her site on that page. Her site is there because of good web site design as well as great SEO.

If you want great web design in Ann Arbor, contact Wagner Design Associates today.

Good advertising today depends heavily upon the quality of your Web presence. Creating effective websites that drive qualified traffic and lead to sales is the secret to success on the Internet. But, in reality, few business websites achieve this; simply building a site is not enough. This is because only people who know the name of the company or the website address will find it, so the company won’t generate new customers.

The key is to find the search terms people would use to find your product or service. For example, here at Wagner Design Associates we do graphic design, web design, and advertising in Ann Arbor. Try going to Google and searching for “graphic design in Ann Arbor.”  You’ll find our company on the first page. Can you say this for your product or service?  Would you like to be able to?

Good news.  We can help you with that. Wagner Design Associates offers a number of affordable and effective SEO packages that will help turn your web presence into a key sales and lead generation channel for your business.

Blogging is one of the cheapest and most effective marketing tools available today. The benefits are two fold – helping in search engine rankings and communicating with your target market.

Wagner Design, a web design company in Ann Arbor,  recently launched a new blog site for Ann Arbor SPARK. http://blog.annarborusa.org will definitely help the Ann Arbor USA footprint in search engines, but more importantly, it provides a new vehicle to take users to the information they want – quickly.

Ann Arbor SPARK’s main web site consists of hundreds of pages. Some of the most valuable information available lies several layers deep, which some times makes it hard to find. A simple entry on the blog about an event, announcement, initiative, etc…and a link, provides an instant path making that important information available in one click. It’s a great way to supplement an already information packed site and please your audience at the same time.