Wagner Design Associates Blog

Ann Arbor, Michigan ­ Web design and advertising firm, Wagner Design Associates, recently created an online store for ProTech Dent mouth guards. In addition to creating a user-friendly ecommerce web site with strong merchandising capabilities, the site was onsite optimized for search engine rankings.  The new shopping cart format is consistent with existing marketing materials and provides a secure, customizable, online store that can grow as the product line expands.

Akervall Technologies, located in Ann Arbor, Michigan, created ProTech Dent in 2007. The company is commercializing ProTech Dent as a mouth guard for teeth protection that is thinner, more pliable and stronger than existing alternatives. It is the first thoroughly scientifically tested mouth guard and was developed in the operating room for patient safety. The worldwide market includes protection for professional and amateur sports activities, surgical procedures, military training and combat, and dentistry applications.

Wagner Design provides a full range of creative design, advertising, and marketing services to organizations in the high technology, retail, health care, financial, and many other sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various national design publications.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Sassa Akervall
ProTech Dent, Akervall Technologies
T: 800.444.0570
E: info@protechguard.com

The benefits of setting up an online store are numerous. Some obvious ones include saving your buyers a trip to the store, allowing buyers to use a credit card that will earn points, and giving them access to an easy means of product pre- and re-order. Those advantages are great for your customer, but there are benefits to the seller too. With an online store you’ll attract a much wider audience. It’s a low-cost way of expanding business (much cheaper than a storefront). And, you’ll give yourself a targeted marketing channel that offers immediate results.

Our client, ProTech Dent, recently asked us to set up an online store for their mouth guards. From their website, here’s a little bit about how their unique product was developed:

For years the material was used in Swedish and American operating rooms by our founder, Jan Akervall MD, PhD, an Ear-Nose-Throat surgeon. The material turned out to be much easier to work with than softer conventional mouth guards. The perfect fitting prevented it from moving during anesthesia and the hard, thin surface turned out to be extremely resistant to stress and forces. 500 surgical procedures have been performed without a single dental injury. Comments were heard from fellow surgeons and anesthesiologists how smart and simple it was to handle. This led to the idea of taking it to the sports market. If it protects teeth this well in the operating room, it has to be good for athletes.

We were pleased to be able to accommodate ProTech Dent’s e-Commerce needs. Until recently, online stores were something only huge corporations could afford to do. Today, that’s not the case. New software for creating an online store is now at our agency’s fingertips. It allows the designers to work off of a shopping cart platform and template, which in this case, was customized for ProTech Dent so that branding and identity remained consistent with existing marketing materials. Furthermore, making changes and updates for ProTech Dent’s shopping cart is quick and easy. Secure, customizable, online stores that can grow as the product line expands can now be built quickly and affordably for a company of any size and with any number of products.

For user-friendly, cost-effective web design in Ann Arbor, call Wagner Design Associates today.