In a competition of marketing materials for local economic development companies, Ann Arbor SPARK was awarded a first place win for its 2011 Annual Report designed by Wagner Design Associates. The win came in the category of “print marketing materials” for populations between 100,001 and 500,000. The competition, sponsored by the Michigan Economic Developers Association (MEDA), is in its 7th year.
All submissions were categorized by the size of the community represented by the economic development organization. Then they were evaluated based on creativity, graphic design and content. Judges noted that the annual report was “well organized and visually enticing” and praised its finish, color, size and shape.
Linda Fitzgerald of Fitzgerald Communications LLC contributed copywriting, editing and consulting services to the report. Fitzgerald Communications is an Ann Arbor-based company specializing in content development for business, health care, education, technology and the nonprofit sector.
MEDA, an organization whose objective is to lead Michigan’s economic development through education, networking and advocacy on economic development, will announce winners during its annual meeting on August 21-24 at Mission Point Resort, Mackinac Island.
Ann Arbor SPARK’s mission is to advance the economy of the Ann Arbor Region by establishing the area as a desired place for business expansion and location – by identifying and meeting the needs of business at every stage, from those that are established to those working to successfully commercialize innovations.
Wagner Design provides a full range of creative design and advertising solutions for a wide spectrum of industries including high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.