Wagner Design Associates Blog

Ann Arbor graphic design and advertising firm, Wagner Design Associates, was recently chosen to create branding pieces for Paradigm, a new joint venture launched by the University of Michigan and the International Genomics Consortium (IGC). The creative firm designed a logo for the new DNA diagnostic company, and coordinated branding for identity materials and email marketing campaigns. For Paradigm’s web site, Wagner Design created an elegant interface that engages and informs its diverse audiences, making it an integral resource for doctors, patients and health care organizations requiring access to whole gene and multi-gene sequencing and molecular diagnostic information.

“Through careful research and regular communication with our staff, Wagner Design has created new identity pieces that clearly reflect Paradigm’s character and direction,” said Robert Penny, Founder and CEO.

Paradigm is a nonprofit company which brings together the expertise of the U-M Health System and IGC, two leaders in using genetic information to understand and treat disease. Initially, Paradigm will focus on offering services to oncologists and oncology groups, pathologists, academic medical centers and clinical trial groups studying personalized medicine regimens. Its first products will be especially of use in better tailoring treatments for cancer patients.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:
Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com
www.wagdesign.com

For more information on Paradigm, contact:
Jennifer Stovall
Paradigm
T: 734.936.9160
F: 734.232.1421
E: jstovall@paradigmdx.org
www.paradigmdx.org

Ann Arbor graphic design and advertising firm, Wagner Design Associates, has recently completed several new marketing initiatives for BBC Entrepreneurial Training & Consulting LLC. The creative firm developed a new logo and coordinated branding for identity materials, presentations, social media graphics and e-mail marketing campaigns. Wagner Design also redesigned BBC’s web site creating a clear, accessible interface that highlights resources available to technology-based small businesses.

“We went to Wagner Design with the goal of creating a unique, consistent look to communicate our new name and the character of our organization,” said Jayne Berkaw, BBCetc Director, Marketing and Outreach. “The people at Wagner Design far exceeded our expectations and continue to be a creative, reliable resource for us.” BBC’s passion is to help small businesses reach their milestones by providing high-value information, training, and guidance. From macro to micro, from individuals to companies and institutions, from SBIR/ STTR assessment to post-award administration, and from strategic planning to tactical implementation, BBC is committed to achieving measurable results for their clients.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:
Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com
www.wagdesign.com

For more information on BBC Entrepreneurial Training & Consulting LLC, contact:
Jayne Berkaw
BBC Entrepreneurial Training & Consulting LLC
T: 734.930.9741
F: 734.930.6629
E: jayne@bbcetc.com
www.bbcetc.com

In a competition of marketing materials for local economic development companies, Ann Arbor SPARK was awarded a first place win for its 2011 Annual Report designed by Wagner Design Associates. The win came in the category of “print marketing materials” for populations between 100,001 and 500,000. The competition, sponsored by the Michigan Economic Developers Association (MEDA), is in its 7th year.

All submissions were categorized by the size of the community represented by the economic development organization. Then they were evaluated based on creativity, graphic design and content. Judges noted that the annual report was “well organized and visually enticing” and praised its finish, color, size and shape.

Linda Fitzgerald of Fitzgerald Communications LLC contributed copywriting, editing and consulting services to the report. Fitzgerald Communications is an Ann Arbor-based company specializing in content development for business, health care, education, technology and the nonprofit sector.

MEDA, an organization whose objective is to lead Michigan’s economic development through education, networking and advocacy on economic development, will announce winners during its annual meeting on August 21-24 at Mission Point Resort, Mackinac Island.

Ann Arbor SPARK’s mission is to advance the economy of the Ann Arbor Region by establishing the area as a desired place for business expansion and location – by identifying and meeting the needs of business at every stage, from those that are established to those working to successfully commercialize innovations.

Wagner Design provides a full range of creative design and advertising solutions for a wide spectrum of industries including high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:

Kathy Roeser-Nordling

Wagner Design Associaties LLC

T: 734.662.9500

E: kathy@wagdesign.com

Jenn Cornell

Ann Arbor SPARK

T: 734.765.0174

E: jenn@jenncornell.com

Printwell Printing, Inc.’s corporate magazine, Cover to Cover, has received a gold award in the International Association of Printing House Craftsmen’s (IAPHC) 36th International Gallery of Excellence competition. Cover to Cover joined hundreds of entrants from around the globe in competing for awards honoring excellence in the arts and sciences of graphic expression. International judges critiqued entries based on quality of production, overall visual appearance and overall difficulty of the printed piece.

Ann Arbor graphic design and advertising company, Wagner Design Associates, designed the magazine using elements to showcase Printwell’s wide range of capabilities. At first touch, readers notice the cover’s unique suede-like feel, created using an innovative aqueous coating which is more cost effective than printing on an expensive paper often used for the same effect. Printwell is committed to green design and in one article readers see what soy ink looks like as well as learning about Printwell’s commitment to recycling and pollution control.

The first edition magazine explores many facets of the company and the printing industry itself. It targets creative professionals, print buyers and anyone interested in learning more about printing. Topics include What Every Print Buyer Really Wants, The Search for Stability in a Printing Partner, Eco-Friendly Printing, and Finishing Touches for a Job Well Done. It’s been extremely successful and Wagner Design has been engaged to design another edition to be published later this summer.

Printwell was founded in 1983 by CEO Paul Borg, in a 1,000 sq. ft. office. From these humble beginnings the company has grown into one of the largest commercial printing operations in Michigan. Printwell has received numerous recognitions in recent years including 5 out of 6 consecutive annual “Best of Category” awards for heatset web from The Printing House Craftsmen Club. In 2010 they were honored with “Best in Category” for sheet-fed printing. Recently, Printwell achieved G7 certification for calibrating proofing and press equipment to standards set by IDEAlliance. With sheet-fed, half-heatset web, full-heatset web, and state-of-art digital printing, Printwell offers their customers a wide range of printing services.

Wagner Design provides a full range of creative design and advertising solutions for a wide spectrum of industries including high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Wagner Design Associates, an Ann Arbor, Michigan web design and advertising firm, recently created an improved web site for Bonanza Creek Country Ranch. Designed to be user-friendly and visually engaging, the new site depicts the rugged beauty of the Montana guest ranch with professional and amateur photography throughout. Visitors easily navigate information-packed pages to learn more about Bonanza Creek’s activities, history, amenities, and surrounding attractions. Testimonials from recent guests offer deeper insight into the ranch.

In addition to an engaging new design and expanded content, the Bonanza site was fully optimized for both humans and search engine spider visitors.

“We’ve received many compliments on the new site from both our guest regulars and new visitors,” said June Voldseth, owner of Bonanza Creek Country. “But even more satisfying is the significant increase in the number of visitors and the length of their stay on the site. Inquiries and reservations are up!”

Located in Montana, Bonanza Creek Country Ranch is part of a historical family ranch on 25,000 acres with 1,500 head of cattle. Along with daily opportunities for horseback riding, guests enjoy fishing, hiking, or pampering with massage and hot tub. Bonanza Creek has been honored by Travel+Leisure Magazine as “One of Montana’s Magnificent 7 Guest Ranches”. Visit the website at http://www.bonanzacreekcountry.com/ to learn more.

Wagner Design provides a full range of creative design and advertising services to a wide spectrum of industries including high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Ann Arbor, Michigan – Wagner Design Associates, an Ann Arbor advertising and graphic design firm, received a Silver ADDY® in the Ann Arbor Ad Club’s 2010 ADDY Awards competition.

The ADDY was awarded to Wagner Design for Ann Arbor SPARK’s 2009 Annual Report. The brochure style annual report features the tagline “fast. forward.” on the cover and throughout, and describes SPARK’s ongoing contribution to accelerating the pace of business growth in the Ann Arbor area. Motion blurred graphics evoke the feeling of speed, complementing the theme.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Ann Arbor SPARK’s mission is to be the driving force in establishing the Ann Arbor Region as a desired place for business expansion and location by identifying and meeting the needs of business at every stage, from those that are established to those working to successfully commercialize innovations.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.