Wagner Design Associates Blog

Ann Arbor, Michigan – ­ A variety of marketing projects, including new logo and identity package development and web site design were recently produced by Wagner Design Associates for Premiere Land Services (PLS).  The newly created pieces will enhance marketing efforts and upgrade the company’s look to more accurately showcase the breadth of the company’s services. The new website can be viewed at www.plsco.com.

With recent expansion and company development, PLS now specializes in unparalleled resources, solutions and expertise for clients in the telecommunications and energy industries. PLS’s network of highly qualified professionals provides consulting services, oil and gas leasing, title research and curative, site acquisitions, surveying, and ROW permitting throughout the United States.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

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“Keep it Simple, Stupid.” This is how I heard it. I believe I was in about eighth grade and it was English class with Mr. Morwick, and I had a run-on sentence, much like this one, with way too many adjectives and repetition, just like this one. You get the point. The principle acknowledges that in good graphic design, it’s not the complexity of the design that makes it work, but what remains when the accessories are eliminated. I didn’t realize in eighth grade that this was a design principle, crossing many design fields. It can be compared to Occam’s razor, and Albert Eistein’s Maxim, “everything should be made as simple as possible, but no simpler.” Even Colin Chapman, founder of Lotus, urged his designers to “Simplify, and add lightness.” Disney animators follow the principle as well. Here at our graphic design company in Ann Arbor, we follow this principle too.

There are variations on the phrase, which weren’t familiar to me, but maybe you heard it one of these ways: Keep it simple and stupid. Keep it small and simple. Keep it sweet and simple. Keep it speckless and sane. Keep it sober and significant. But my favorite is, keep it super simple. But, if we really wanted to take out the complexity, shouldn’t we just call it Kis?

Ann Arbor, Michigan ­ Wagner Design Associates, a marketing solutions provider, has recently completed a new website, capabilities brochure, and industry proposals for Krieghoff-Lenawee.

The new marketing materials highlight the wide range of services provided by the Adrian-based construction company and will be used to attract new clients in the municipal, health, industrial, commercial religious and educational sectors. Wagner Design created “portfolio-type” website (www.krieghofflenawee.com) and brochures which give viewers the ability to see Krieghoff projects by industry and by client.

Wagner Design Associates is an Ann Arbor advertising and graphic design firm providing a full range of design and communication services including corporate identities, print collateral, advertising, and websites. The award-winning company provides marketing expertise to various regional and national industries in the high tech, health care, financial, retail and academic sectors.
A commercial construction company established in 1947. Krieghoff-Lenawee Company specializes in exceeding client expectations in the areas of general contracting, design/build, construction management, and preconstruction services.

Contact:
Jill Wagner
Wagner Design Associates, LLC.
734.662.9500
jill@wagdesign.com