Wagner Design Associates Blog

Ann Arbor, Michigan – Wagner Design Associates, an Ann Arbor advertising and graphic design firm, received a Silver ADDY® in the Ann Arbor Ad Club’s 2010 ADDY Awards competition.

The ADDY was awarded to Wagner Design for Ann Arbor SPARK’s 2009 Annual Report. The brochure style annual report features the tagline “fast. forward.” on the cover and throughout, and describes SPARK’s ongoing contribution to accelerating the pace of business growth in the Ann Arbor area. Motion blurred graphics evoke the feeling of speed, complementing the theme.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Ann Arbor SPARK’s mission is to be the driving force in establishing the Ann Arbor Region as a desired place for business expansion and location by identifying and meeting the needs of business at every stage, from those that are established to those working to successfully commercialize innovations.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Wagner Design Associates, a local advertising and graphic design firm, received a Silver ADDY in the Ann Arbor Ad Club’s 2010 ADDY Awards competition.

The silver ADDY was awarded to Wagner Design for a self-promotion flash piece. The online holiday card production featured warm holiday colors and morphing illustrations to accompany a warm greeting. The piece was designed to complement a pro bono calendar Wagner Design produced for Safehouse Center, a local community organization that offers refuge and support for women who have suffered domestic violence. Together both pieces reflect the hope and community spirit of Ann Arbor.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design provides a full range of creative design and advertising in Ann Arbor to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various design publications.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Wagner Design Associates, an Ann Arbor advertising and graphic design firm, received one Gold and one Silver ADDY in the Ann Arbor Ad Club’s 2009 ADDY Awards competition.

A Gold ADDY was awarded to Wagner Design in the self-promotion category for a wall calendar designed for University Lithoprinters. For each calendar day, the design featured Pantone color swatches chosen in seasonal colors.

The silver ADDY was awarded to Wagner Design for a self-promotion flash piece. The online card production featured holiday-themed headshots of the agency’s staff in a flipbook format.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad   Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various design publications.

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Since I am fairly new to Wagner Design, I am learning a great deal about graphic design in Ann Arbor. One of the most interesting ways for me to get to know our company has been getting ready for the ADDY competition. Basically, the  ADDY Awards are the Oscars of advertising. According to their website the ADDY Awards have over 60,000 entries a year and “represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.” The competition starts at a local level, moves to a district level, then goes on to a regional level, and finally peaks at a national competition. It’s put together by the American Advertising Federation (AAF), which is supported in part by ad clubs around the nation, including the Ann Arbor Ad Club (of which, Wagner Design is a member.)

So, every January, with a resolute spirit, Wagner Design looks back through
our year of creativity. We ponder what we did well and what we can do even
better in the next year. Some of our past submissions (and winners) have showcased the fun, highly creative, and professional work we do. One of our favorites was the retirement campaign for the beloved head of United Bank and Trust in 2006. For him, we created a HICKMANOPOLY game, with supporting “Chance” and “Community Chest” cards, properties, and money that played on Hickman’s image and bank branches in the surrounding communities. When this campaign won a people’s choice ADDY, Jill, Laura, Kathy, and Kristin went to celebrate after the gala. While at Bab’s, they spotted a photo booth–one of those mall types that spits out four photos in a row–and decided to try it out. What resulted was inspiration to take those four little photos and create a self-promotional ad, which also won an ADDY the following year.

I’m not only excited to see what happens with this year’s competition, but
also to be a part of the kind of creativity that happens at Wagner Design. We’re keeping our fingers crossed for the big day.

Business Review
The Ann Arbor Ad Club announced its 2006 ADDY winners on Feb. 10, The ADDY Best of Show Award went to Adams Outdoor for the billboard “You Made It.” Judges Choice Award went to Perich + Partners “5 Thick” consumer magazine and Uproar Communications, HIV/AIDS Resource Center, Washtenaw for its public service campaign.  A gold ADDY award and the People’s Choice Award went to Wagner Design for its entry “Hickman Retirement Materials.”

A total of 158 entries were judged from 30 different companies. The club presented 17 Gold ADDY Awards and 45 Silver Citation Awards. The Gold ADDY winners will go on to the district competition; district winners advance to the national and international finals. A complete list of winners can be found at www.a2ac.org.

Contact:
Jill Wagner
Wagner Design
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com

Ann Arbor, Michigan
Wagner Design, an Ann Arbor advertising and graphic design firm, has received four Silver Citations in the Ann Arbor Ad Club’s ADDY Awards competition for 2003. A direct marketing piece developed by Wagner Design for Denny’s called Step Up to the Plate, earned a Silver Citation in the business-to-business, single category. The piece, directed to business opportunity seekers, pitched the advantages of Denny’s franchise ownership.

In the Collateral Material category, an identity package created for Great Stuff was awarded a Silver Citation. Leading Change, a newsletter commissioned by the Michigan Department of Education, also captured a Silver Citation for Wagner.

A fourth Silver Citation was given to Wagner Design for its entry in the Sales Promotion category: a presentation sales kit produced for Christian Tennant Custom Homes. The kit featured an information folder and masthead for the new development of Delhi Glen in Ann Arbor.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design is a full service creative shop providing innovative design solutions to a wide variety of clients and industries. Current clients include ProQuest Company, The University of Michigan Comprehensive Cancer Center, Children’s Orchard, United Bank & Trust, Con-Way Transportation and All Media Guide.

Contact:
Jill Wagner
Wagner Design
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com