Wagner Design Associates Blog

Good advertising today depends heavily upon the quality of your Web presence. Creating effective websites that drive qualified traffic and lead to sales is the secret to success on the Internet. But, in reality, few business websites achieve this; simply building a site is not enough. This is because only people who know the name of the company or the website address will find it, so the company won’t generate new customers.

The key is to find the search terms people would use to find your product or service. For example, here at Wagner Design Associates we do graphic design, web design, and advertising in Ann Arbor. Try going to Google and searching for “graphic design in Ann Arbor.”  You’ll find our company on the first page. Can you say this for your product or service?  Would you like to be able to?

Good news.  We can help you with that. Wagner Design Associates offers a number of affordable and effective SEO packages that will help turn your web presence into a key sales and lead generation channel for your business.

Ann Arbor­ Graphic design and advertising firm, Wagner Design Associates, has recently been selected by The Lenawee Economic Development Corporation (LEDC) to create advertising, marketing, and PR materials.

Wagner Design will create new logos and print materials designed to reflect the LEDC’s dedication to supporting existing businesses in Lenawee County, as well as attracting new businesses to the area. Targeted industries are advanced manufacturing, agriculture processing, tourism/recreation, and green technology companies. Jenn Cornell, PR strategist and consultant, will join with Wagner Design to create a comprehensive marketing program.

The LEDC helps businesses by providing research, and connections to needed resources through partnerships with local and state agencies and offers assistance in obtaining training grants, and professional development opportunities in order to support and attract new businesses to Lenawee County.

Wagner Design also develops advertising, marketing, and PR materials for Ann Arbor Spark, a non-profit committed to economic development in the Ann Arbor region.  Wagner provides a full range of creative design and advertising services to organizations in the high technology, life sciences, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various design publications.
Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Jim Gartin
Lenawee Economic Development Corporation
T: 517.265.5141
E: Jim@onelenawee.org

Wagner Design Associates, an Ann Arbor advertising and graphic design firm, received one Gold and one Silver ADDY in the Ann Arbor Ad Club’s 2009 ADDY Awards competition.

A Gold ADDY was awarded to Wagner Design in the self-promotion category for a wall calendar designed for University Lithoprinters. For each calendar day, the design featured Pantone color swatches chosen in seasonal colors.

The silver ADDY was awarded to Wagner Design for a self-promotion flash piece. The online card production featured holiday-themed headshots of the agency’s staff in a flipbook format.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad   Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various design publications.

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Since I am fairly new to Wagner Design, I am learning a great deal about graphic design in Ann Arbor. One of the most interesting ways for me to get to know our company has been getting ready for the ADDY competition. Basically, the  ADDY Awards are the Oscars of advertising. According to their website the ADDY Awards have over 60,000 entries a year and “represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.” The competition starts at a local level, moves to a district level, then goes on to a regional level, and finally peaks at a national competition. It’s put together by the American Advertising Federation (AAF), which is supported in part by ad clubs around the nation, including the Ann Arbor Ad Club (of which, Wagner Design is a member.)

So, every January, with a resolute spirit, Wagner Design looks back through
our year of creativity. We ponder what we did well and what we can do even
better in the next year. Some of our past submissions (and winners) have showcased the fun, highly creative, and professional work we do. One of our favorites was the retirement campaign for the beloved head of United Bank and Trust in 2006. For him, we created a HICKMANOPOLY game, with supporting “Chance” and “Community Chest” cards, properties, and money that played on Hickman’s image and bank branches in the surrounding communities. When this campaign won a people’s choice ADDY, Jill, Laura, Kathy, and Kristin went to celebrate after the gala. While at Bab’s, they spotted a photo booth–one of those mall types that spits out four photos in a row–and decided to try it out. What resulted was inspiration to take those four little photos and create a self-promotional ad, which also won an ADDY the following year.

I’m not only excited to see what happens with this year’s competition, but
also to be a part of the kind of creativity that happens at Wagner Design. We’re keeping our fingers crossed for the big day.

Wagner Design, an Ann Arbor advertising and graphic design firm, received two Gold and two Silver ADDYs in the Ann Arbor Ad Club’s 2007 ADDY Awards competition.

A Gold ADDY was awarded to Wagner Design in the Direct Marketing Campaign category for a series of mailers developed for Print-Tech Inc. Each of the four pieces was a colorful fold-up mailer that featured the printer’s expertise through the use of clever puns and illustrations.

The second Gold ADDY was awarded to Wagner Design for a self-promotion flash piece. The online production featured images of the agency’s staff in a photobooth celebrating their People’s Choice award at the 2006 Addy competition.

The Ann Arbor Ad Club Holiday Party invitation earned Wagner Design a Silver ADDY. The flash piece displayed silhouettes mingling in a party atmosphere and invited all A2AC members to attend.

Another Silver ADDY was presented to Wagner Design for its entry in the Self-Promotion category. The piece was an amusing holiday e-card of the agency staff as cartoon characters singing a seasonal jingle.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design is a full service creative shop providing innovative design solutions to a wide variety of clients and industries that include health care, finance, high tech, transportation, and academics.

Contact:
Jill Wagner
Wagner Design Associates, LLC
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com

Mackinac State Historic Parks has named Wagner Design of Ann Arbor, Michigan one of its agencies of record. In the new, multi-year assignment, the Ann Arbor advertising firm, will create and produce a variety of publications, guidebooks, promotional literature, newsletters, signage and advertising.

Mackinac State Historic Parks is a family of living history museums and parks in northern Michigan’s Straits of Mackinac and is an agency within the Michigan Department of History, Arts and Libraries. Its sites include Fort Mackinac, Mackinac Island State Park, and Historic Downtown on Mackinac Island, and Colonial Michilimackinac, Historic Mill Creek, and Old Mackinac Point Lighthouse in Mackinaw City. Mackinac Island and Colonial Michilimackinac are National Historic Landmarks.

Wagner Design was one of 5 agencies that were considered by Mackinac State Historic Parks for the assignment. According to Gregory Hokans, Chief of Development and Marketing, “We chose Wagner Design because of their exemplary design work across a wide range of media, from book design and advertising to brochures and site signage.” The agency’s initial assignment includes revamping the parks’ primary promotional pieces, to be completed in time for the upcoming tourism season.

Wagner Design is an award winning, full-service creative shop providing innovative design solutions to a wide variety of clients and industries including high tech, health care, financial, retail, and academic sectors. The firm has won recognition for its work in print collateral, direct mail and electronic communications and has been featured in various graphic design publications.

Contact:
Jill Wagner
Wagner Design
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com