Wagner Design Associates Blog

I’ve always seen photography in two ways: in terms of nostalgia or in terms of art. In nostalgic photography, a piece of reality is captured that records a personal event. In artful photography, a reality is captured in a far off land that you can experience for the first time. Or, maybe it’s an emotion rather than a landscape. But either way, I’ve always thought of photography as “non-fiction.” I’ve believed that what I was seeing really happened. Perhaps, I’m too trusting. It appears photography may be moving in another direction.

The women at Wagner Design Associates, a graphic design firm in Ann Arbor, are no strangers to manipulating photographs. We often merge multiple images, outline people and/or objects to place into a different background, change colors of objects, and that sort of thing, for artful purposes. I recently read an article about altering photography in Step Inside Design that showcased different purposes for altering photographs. Not for the sake of design, but for the sake of recreating nostalgia. I’m not just talking about erasing a blemish or a few wrinkles, either, although people are paying for this service. But, now you can also have people inserted into photos that couldn’t make it to the event, or were the one behind the camera, or simply had not been born yet when the photo was taken.

So, the next time you’re looking at photos of you’re cousin’s wedding that you had to miss, don’t be surprised if you find that somehow you made into the album. Maybe you can be in two places at once.

Wagner Design Associates, an Ann Arbor advertising provider, has recently completed new branding materials for TSRL, Inc. Marketing items include a re-designed website and capabilities brochure.

Therapeutic Systems Research Laboratories (TSRL), Inc. is a privately owned oral drug delivery specialty firm focused on R&D efforts to enhance the oral absorption of investigational and marketed compounds. They have developed a variety of patented technologies for improving oral absorption of drug candidates, including prodrug and carrier technologies as well as time and rate controlled delivery systems.

Wagner Design created an informational website http://www.tsrlinc.com, to give target audiences a thorough overview their services and technologies. In addition, Wagner developed a capabilities brochure and inserts that highlight the company’s mission – to be the preeminent drug delivery firm offering the highest quality platform technologies and services to the Pharmaceutical Industry.

“Wagner Design Associates provided us with high quality products and close personal interactions during the development of our marketing materials,” said Elke Lipka, TSRL’s Vice President of Business Development.

With over 20 years of experience, TSRL, Inc. conducts its research in a 5,200 sq ft facility in Ann Arbor, MI and consists of professionals with broad experience in chemistry, molecular biology, biochemistry, analytical chemistry, in vivo animal model, PK/ADME, toxicology and formulation R&D.

Wagner Design Associates is an advertising and graphic design firm providing a full range of design and communication services including corporate identities, print collateral, advertising, and websites. The award-winning company provides marketing expertise to various regional and national industries in the high tech, health care, financial, retail and academic sectors.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Elke Lipka
TSRL Inc.
734.663.4233
elipka@tsrlinc.com

Wagner Design, an Ann Arbor advertising and graphic design firm, received two Gold and two Silver ADDYs in the Ann Arbor Ad Club’s 2007 ADDY Awards competition.

A Gold ADDY was awarded to Wagner Design in the Direct Marketing Campaign category for a series of mailers developed for Print-Tech Inc. Each of the four pieces was a colorful fold-up mailer that featured the printer’s expertise through the use of clever puns and illustrations.

The second Gold ADDY was awarded to Wagner Design for a self-promotion flash piece. The online production featured images of the agency’s staff in a photobooth celebrating their People’s Choice award at the 2006 Addy competition.

The Ann Arbor Ad Club Holiday Party invitation earned Wagner Design a Silver ADDY. The flash piece displayed silhouettes mingling in a party atmosphere and invited all A2AC members to attend.

Another Silver ADDY was presented to Wagner Design for its entry in the Self-Promotion category. The piece was an amusing holiday e-card of the agency staff as cartoon characters singing a seasonal jingle.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design is a full service creative shop providing innovative design solutions to a wide variety of clients and industries that include health care, finance, high tech, transportation, and academics.

Contact:
Jill Wagner
Wagner Design Associates, LLC
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com

Ann Arbor, Michigan
Two local creative companies have collaborated on a print ad designed to attract new business to the Ann Arbor Region for a special Super Bowl XL publication.

Jill Wagner of the Ann Arbor advertising firm,Wagner Design, and Chris Hippler of Capital Letters LLC have created a dynamic four-page ad that will appear in a Super Bowl edition of Visit Detroit, a quarterly publication of the Detroit Metro Convention & Visitors Bureau.

300,000 copies of the publication will be distributed in Detroit area hotels, book stores, and in the suites of Ford Field to target corporate leaders attending the event in February.

Through company profiles, quotes, and statistics the Ann Arbor Region is positioned as a business climate where businesses don’t just grow, they thrive. All aspects of business in the region are covered: big and small, established and emerging, high tech and health care.

The sponsors of the ad represent an unprecedented alliance of Ann Arbor business groups. Mary Kerr of the Ann Arbor Convention and Visitors Bureau led the team that also includes Pfizer, Washtenaw Development Council, SPARK, the University of Michigan, the City of Ann Arbor, and the Washtenaw County Workforce Development.

Contact:
Jill Wagner
Wagner Design
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com

Ann Arbor, Michigan
Wagner Design has completed the first of several direct marketing projects for the University of Michigan Medical School. The ongoing campaign is directed to potential students across the country as they go through the process of choosing a medical school. Jill Wagner of Wagner Design serves as creative director/art director; freelance writer, Toni Voss, has been tapped to provide concept work, and copy writing.

To kick off the campaign, a brochure which asks, “What kind of doctor will you be?” will be mailed to prospective students. The piece features student-authored essays that describe the impact of the Medical School’s curriculum and faculty on their learning experience and career aspirations.

A second brochure entitled,“Where do you go from here?” follows the career paths of eight U-M Medical School graduates as a way of demonstrating the School’s efforts in preparing their students for residency and for future career development. The brochure spotlights four nationally known physicians: Dr. Sanjay Gupta, CNN Medical Correspondent; Dr. Benjamin Carson, a world renowned brain surgeon at Johns Hopkins; Dr. Samuel Broder, former head of the National Cancer Institute and the leader of the Celera Genomics team that broke the human gene code; and Dr. Nancy Ascher, chairman of the Secretary of Health and Human Services’ committee on organ transplantation.

Students who have been accepted to the University’s medical school but who have not yet made a final decision will receive several digital e-vites encouraging them to to participate in online chat sessions with Admissions representatives and students, as well as to visit the U-M for a special weekend program in the spring.

Since its inception, the University of Michigan Medical School has been recognized as a site that combines state-of-the-art research activities, innovative medical education and pioneering clinical care. The first professional school at the University of Michigan, the Medical School admitted its first class of 91 students in 1850 and has awarded almost 18,000 M.D. degrees in the past 150 years, as well as educating thousands of residents and biomedical researchers. The School is currently ranked among the top 10 medical schools in the country, according to U.S. News & World Report.

Wagner Design is an award winning, full-service advertising and graphic design company in Ann Arbor, providing innovative design solutions to a wide variety of clients and industries. Current clients include ProQuest, Con-Way Transportation, The University of Michigan Comprehensive Cancer Center, United Bank & Trust, and the Michigan Department of Education.

Contact:
Jill Wagner
Wagner Design
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com

Ann Arbor, Michigan
Wagner Design, an Ann Arbor advertising and graphic design firm, has received four Silver Citations in the Ann Arbor Ad Club’s ADDY Awards competition for 2003. A direct marketing piece developed by Wagner Design for Denny’s called Step Up to the Plate, earned a Silver Citation in the business-to-business, single category. The piece, directed to business opportunity seekers, pitched the advantages of Denny’s franchise ownership.

In the Collateral Material category, an identity package created for Great Stuff was awarded a Silver Citation. Leading Change, a newsletter commissioned by the Michigan Department of Education, also captured a Silver Citation for Wagner.

A fourth Silver Citation was given to Wagner Design for its entry in the Sales Promotion category: a presentation sales kit produced for Christian Tennant Custom Homes. The kit featured an information folder and masthead for the new development of Delhi Glen in Ann Arbor.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design is a full service creative shop providing innovative design solutions to a wide variety of clients and industries. Current clients include ProQuest Company, The University of Michigan Comprehensive Cancer Center, Children’s Orchard, United Bank & Trust, Con-Way Transportation and All Media Guide.

Contact:
Jill Wagner
Wagner Design
734-662-9500 ph
734-662-6590 fax
jill@wagdesign.com