Wagner Design Associates Blog

Wagner Design Associates, an Ann Arbor, Michigan web design and advertising firm, recently created an improved web site for Bonanza Creek Country Ranch. Designed to be user-friendly and visually engaging, the new site depicts the rugged beauty of the Montana guest ranch with professional and amateur photography throughout. Visitors easily navigate information-packed pages to learn more about Bonanza Creek’s activities, history, amenities, and surrounding attractions. Testimonials from recent guests offer deeper insight into the ranch.

In addition to an engaging new design and expanded content, the Bonanza site was fully optimized for both humans and search engine spider visitors.

“We’ve received many compliments on the new site from both our guest regulars and new visitors,” said June Voldseth, owner of Bonanza Creek Country. “But even more satisfying is the significant increase in the number of visitors and the length of their stay on the site. Inquiries and reservations are up!”

Located in Montana, Bonanza Creek Country Ranch is part of a historical family ranch on 25,000 acres with 1,500 head of cattle. Along with daily opportunities for horseback riding, guests enjoy fishing, hiking, or pampering with massage and hot tub. Bonanza Creek has been honored by Travel+Leisure Magazine as “One of Montana’s Magnificent 7 Guest Ranches”. Visit the website at http://www.bonanzacreekcountry.com/ to learn more.

Wagner Design provides a full range of creative design and advertising services to a wide spectrum of industries including high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Ann Arbor, Michigan - Wagner Design Associates has developed several key marketing pieces for the University of Michigan Medical School (UMMS) Office of Research and its Business Development team. The graphic design firm designed the Business Development logo using compass imagery to signify the team’s role as collaboration navigators for faculty, and created a pocket folder and flyers that give a comprehensive view of how the team facilitates interactions between faculty and industry partners. Wagner also designed complementary pieces for conference use, including a retractable banner, table drape and giveaways. In addition to the work for the Business Development team, Wagner also enhanced the Office of Research web site with new graphic elements.

With expertise in both the academic and business realms, the U-M Medical School Business Development team connects faculty with new collaborators and helps them navigate the most efficient path to accelerate research from “bench to bedside.”

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:
Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Ann Curtis
University of Michigan Medical School
Business Development, Office of Research
T: 734.615.9147
F: 734.763.4936
E: accurtis@med.umich.edu

Ann Arbor, Michigan – In a competition of marketing materials for local economic development companies, Ann Arbor SPARK was awarded two first place wins for materials designed by Wagner Design Associates. The wins came in the categories of “print marketing materials” and “website” for populations between 100,001 and 500,000. The competition, sponsored by the Michigan Economic Developers Association (MEDA), is in its 5^th year. In 2009 the Lenawee Economic Development Corporation was awarded first place for “print marketing materials” designed by Wagner Design.

MEDA, an organization whose objective is to lead Michigan’s economic development through education, networking and advocacy on economic development, announced winners at an awards ceremony held in Traverse City on September 16^th.  All submissions were categorized by the size of the community represented by the economic development organization.  Then they were evaluated based on creativity, content and branding.

Ann Arbor SPARK’s mission is to be the driving force in establishing the Ann Arbor Region as a desired place for business expansion and location by identifying and meeting the needs of business at every stage, from those that are established to those working to successfully commercialize innovations.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

Contact:

Ann Arbor, Michigan – ­ A variety of marketing projects, including new logo and identity package development and web site design were recently produced by Wagner Design Associates for Premiere Land Services (PLS).  The newly created pieces will enhance marketing efforts and upgrade the company’s look to more accurately showcase the breadth of the company’s services. The new website can be viewed at www.plsco.com.

With recent expansion and company development, PLS now specializes in unparalleled resources, solutions and expertise for clients in the telecommunications and energy industries. PLS’s network of highly qualified professionals provides consulting services, oil and gas leasing, title research and curative, site acquisitions, surveying, and ROW permitting throughout the United States.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

Contact:

Ann Arbor, Michigan ­ Web design and advertising firm, Wagner Design Associates, recently created an online store for ProTech Dent mouth guards. In addition to creating a user-friendly ecommerce web site with strong merchandising capabilities, the site was onsite optimized for search engine rankings.  The new shopping cart format is consistent with existing marketing materials and provides a secure, customizable, online store that can grow as the product line expands.

Akervall Technologies, located in Ann Arbor, Michigan, created ProTech Dent in 2007. The company is commercializing ProTech Dent as a mouth guard for teeth protection that is thinner, more pliable and stronger than existing alternatives. It is the first thoroughly scientifically tested mouth guard and was developed in the operating room for patient safety. The worldwide market includes protection for professional and amateur sports activities, surgical procedures, military training and combat, and dentistry applications.

Wagner Design provides a full range of creative design, advertising, and marketing services to organizations in the high technology, retail, health care, financial, and many other sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various national design publications.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Sassa Akervall
ProTech Dent, Akervall Technologies
T: 800.444.0570
E: info@protechguard.com

And this time I don’t mean color.  Here at Wagner Design Associates, an advertising agency in Ann Arbor, we try to be ecologically correct by doing things like recycling our office papers and equipment, asking our printers to use recycled paper or FSC certified paper, as we recently did with the newest edition of Biomatters Magazine for Michbio.

But what more could we be doing? Well, for starters, a little research.

At WattzOn, you can take a short survey, which is free and easy, and you can compare your energy consumption to others. The average American uses 11,000 watts.  I found I used 6,563 watts. I commute more than average, but travel by air far less than average.  While I like this site, I wished I could see how Wagner Design Associates stacked up to other businesses, but so far the only way to use the site is to look at individual consumption. Still, it’s good information.

You can also attend a Compostmodern event. An annual conference takes place in San Francisco, or you can check out their website and blog to find a webcast or other information. One article I saw there was very interesting.  Recapping one of the conference talks by Saul Griffith, these four points about green design were particularly interesting:

1. Get used to numbers. It’s not possible to calculate the impact of a product or building you design without knowing some math.

2. The client is no longer the client; the planet is the client. Always. Designers must work with clients to understand that priorities revolve around doing what’s needed in order to reduce energy consumption and prevent further warming.

3. We need an heirloom culture, meaning that designers should be creating products that last so long they can be handed down from generation to generation. Griffith said he plans to give a Rolex watch and a Mont Blanc pen to his newborn son this year with the intention that they be his only timepiece and writing implement for the next 100 years.

4. We need to transform into a share economy, in which objects that we only use on occasion are co-owned or borrowed from a central source, reducing the number that need to be produced while benefiting from the service the object provides. This model is being played out in car-sharing services and tool-lending libraries but could extend much more broadly.