Wagner Design Associates Blog

Ann Arbor graphic design and advertising firm, Wagner Design Associates, was recently chosen to create branding pieces for Paradigm, a new joint venture launched by the University of Michigan and the International Genomics Consortium (IGC). The creative firm designed a logo for the new DNA diagnostic company, and coordinated branding for identity materials and email marketing campaigns. For Paradigm’s web site, Wagner Design created an elegant interface that engages and informs its diverse audiences, making it an integral resource for doctors, patients and health care organizations requiring access to whole gene and multi-gene sequencing and molecular diagnostic information.

“Through careful research and regular communication with our staff, Wagner Design has created new identity pieces that clearly reflect Paradigm’s character and direction,” said Robert Penny, Founder and CEO.

Paradigm is a nonprofit company which brings together the expertise of the U-M Health System and IGC, two leaders in using genetic information to understand and treat disease. Initially, Paradigm will focus on offering services to oncologists and oncology groups, pathologists, academic medical centers and clinical trial groups studying personalized medicine regimens. Its first products will be especially of use in better tailoring treatments for cancer patients.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:
Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com
www.wagdesign.com

For more information on Paradigm, contact:
Jennifer Stovall
Paradigm
T: 734.936.9160
F: 734.232.1421
E: jstovall@paradigmdx.org
www.paradigmdx.org

Wagner Design Associates recently moved downtown into Ashley Square, after nearly 20 years at their Ann Arbor location off Eisenhower Parkway. The office building is at the corner of Ann and Ashley Street, one block off Main Street. “We are enjoying the energy of being downtown, and the close proximity to many of our clients and the University” said, Kathy Roeser-Nordling, Partner. Wagner Design occupies a 2nd floor suite overlooking Ashley Street in the modern industrial style office building. The new address is:

Wagner Design Associates
123 N. Ashley Street, Suite 212
Ann Arbor, MI 48104
(734)662-9500
www.wagdesign.com

Wagner Design provides a full range of creative design and advertising solutions for a wide spectrum of industries including high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:
Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
E: kathy@wagdesign.com

Ann Arbor, Michigan – Wagner Design Associates, an Ann Arbor advertising and graphic design firm, received a Silver ADDY® in the Ann Arbor Ad Club’s 2010 ADDY Awards competition.

The ADDY was awarded to Wagner Design for Ann Arbor SPARK’s 2009 Annual Report. The brochure style annual report features the tagline “fast. forward.” on the cover and throughout, and describes SPARK’s ongoing contribution to accelerating the pace of business growth in the Ann Arbor area. Motion blurred graphics evoke the feeling of speed, complementing the theme.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Ann Arbor SPARK’s mission is to be the driving force in establishing the Ann Arbor Region as a desired place for business expansion and location by identifying and meeting the needs of business at every stage, from those that are established to those working to successfully commercialize innovations.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Ann Arbor, Michigan - Wagner Design Associates has developed several key marketing pieces for the University of Michigan Medical School (UMMS) Office of Research and its Business Development team. The graphic design firm designed the Business Development logo using compass imagery to signify the team’s role as collaboration navigators for faculty, and created a pocket folder and flyers that give a comprehensive view of how the team facilitates interactions between faculty and industry partners. Wagner also designed complementary pieces for conference use, including a retractable banner, table drape and giveaways. In addition to the work for the Business Development team, Wagner also enhanced the Office of Research web site with new graphic elements.

With expertise in both the academic and business realms, the U-M Medical School Business Development team connects faculty with new collaborators and helps them navigate the most efficient path to accelerate research from “bench to bedside.”

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:
Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Ann Curtis
University of Michigan Medical School
Business Development, Office of Research
T: 734.615.9147
F: 734.763.4936
E: accurtis@med.umich.edu

Ann Arbor, Michigan – Wagner Design Associates has completed several new marketing initiatives for the Michigan Institute for Clinical & Health Research (MICHR). The creative firm developed and coordinated branding for posters, presentations, social media graphics and e-mail marketing campaigns. Wagner Design, in conjunction with Barclay Consulting, also redesigned MICHR’s web site creating a clear, accessible interface that highlights resources available to U-M researchers through all stages of study.

MICHR’s mission is to enable and enhance clinical and translational research. It was created by the Regents of the University of Michigan in 2006, and received a Clinical and Translational Science Award from the National Institutes of Health in 2007, making them part of a national consortium of 55 research institutions sharing a common vision. Today, MICHR is moving medicine forward to improve health treatments and find cures by offering 360º support for U-M research teams conducting clinical studies.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:

June 10, 2010

Graphic design and advertising firm, Wagner Design Associates, has announced the addition of a new team member. Nancy Miller joins the firm as office manager.

Miller attended Sanford Brown Business College in St. Louis, MO before moving to Ann Arbor. Her work experience is varied, including marketing communications, human resources, business-to-business sales and customer service. She also has banking experience and served as treasurer on the board of a cooperative preschool.

As Wagner Design’s new office manager, Miller’s responsibilities will include client care, accounting, clerical duties and copywriting.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

Contact: