Wagner Design Associates Blog

Ann Arbor, Michigan – Wagner Design Associates, an Ann Arbor advertising and graphic design firm, received a Silver ADDY® in the Ann Arbor Ad Club’s 2010 ADDY Awards competition.

The ADDY was awarded to Wagner Design for Ann Arbor SPARK’s 2009 Annual Report. The brochure style annual report features the tagline “fast. forward.” on the cover and throughout, and describes SPARK’s ongoing contribution to accelerating the pace of business growth in the Ann Arbor area. Motion blurred graphics evoke the feeling of speed, complementing the theme.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Ann Arbor SPARK’s mission is to be the driving force in establishing the Ann Arbor Region as a desired place for business expansion and location by identifying and meeting the needs of business at every stage, from those that are established to those working to successfully commercialize innovations.

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Ann Arbor, Michigan - Wagner Design Associates has developed several key marketing pieces for the University of Michigan Medical School (UMMS) Office of Research and its Business Development team. The graphic design firm designed the Business Development logo using compass imagery to signify the team’s role as collaboration navigators for faculty, and created a pocket folder and flyers that give a comprehensive view of how the team facilitates interactions between faculty and industry partners. Wagner also designed complementary pieces for conference use, including a retractable banner, table drape and giveaways. In addition to the work for the Business Development team, Wagner also enhanced the Office of Research web site with new graphic elements.

With expertise in both the academic and business realms, the U-M Medical School Business Development team connects faculty with new collaborators and helps them navigate the most efficient path to accelerate research from “bench to bedside.”

Wagner Design provides a full range of creative design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:
Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Ann Curtis
University of Michigan Medical School
Business Development, Office of Research
T: 734.615.9147
F: 734.763.4936
E: accurtis@med.umich.edu

Ann Arbor, Michigan – Wagner Design Associates has completed several new marketing initiatives for the Michigan Institute for Clinical & Health Research (MICHR). The creative firm developed and coordinated branding for posters, presentations, social media graphics and e-mail marketing campaigns. Wagner Design, in conjunction with Barclay Consulting, also redesigned MICHR’s web site creating a clear, accessible interface that highlights resources available to U-M researchers through all stages of study.

MICHR’s mission is to enable and enhance clinical and translational research. It was created by the Regents of the University of Michigan in 2006, and received a Clinical and Translational Science Award from the National Institutes of Health in 2007, making them part of a national consortium of 55 research institutions sharing a common vision. Today, MICHR is moving medicine forward to improve health treatments and find cures by offering 360º support for U-M research teams conducting clinical studies.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, and web design, and has been featured in various design publications.

Contact:

June 10, 2010

Graphic design and advertising firm, Wagner Design Associates, has announced the addition of a new team member. Nancy Miller joins the firm as office manager.

Miller attended Sanford Brown Business College in St. Louis, MO before moving to Ann Arbor. Her work experience is varied, including marketing communications, human resources, business-to-business sales and customer service. She also has banking experience and served as treasurer on the board of a cooperative preschool.

As Wagner Design’s new office manager, Miller’s responsibilities will include client care, accounting, clerical duties and copywriting.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

Contact:

Blogging is one of the cheapest and most effective marketing tools available today. The benefits are two fold – helping in search engine rankings and communicating with your target market.

Wagner Design, a web design company in Ann Arbor,  recently launched a new blog site for Ann Arbor SPARK. http://blog.annarborusa.org will definitely help the Ann Arbor USA footprint in search engines, but more importantly, it provides a new vehicle to take users to the information they want – quickly.

Ann Arbor SPARK’s main web site consists of hundreds of pages. Some of the most valuable information available lies several layers deep, which some times makes it hard to find. A simple entry on the blog about an event, announcement, initiative, etc…and a link, provides an instant path making that important information available in one click. It’s a great way to supplement an already information packed site and please your audience at the same time.

Since I am fairly new to Wagner Design, I am learning a great deal about graphic design in Ann Arbor. One of the most interesting ways for me to get to know our company has been getting ready for the ADDY competition. Basically, the  ADDY Awards are the Oscars of advertising. According to their website the ADDY Awards have over 60,000 entries a year and “represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.” The competition starts at a local level, moves to a district level, then goes on to a regional level, and finally peaks at a national competition. It’s put together by the American Advertising Federation (AAF), which is supported in part by ad clubs around the nation, including the Ann Arbor Ad Club (of which, Wagner Design is a member.)

So, every January, with a resolute spirit, Wagner Design looks back through
our year of creativity. We ponder what we did well and what we can do even
better in the next year. Some of our past submissions (and winners) have showcased the fun, highly creative, and professional work we do. One of our favorites was the retirement campaign for the beloved head of United Bank and Trust in 2006. For him, we created a HICKMANOPOLY game, with supporting “Chance” and “Community Chest” cards, properties, and money that played on Hickman’s image and bank branches in the surrounding communities. When this campaign won a people’s choice ADDY, Jill, Laura, Kathy, and Kristin went to celebrate after the gala. While at Bab’s, they spotted a photo booth–one of those mall types that spits out four photos in a row–and decided to try it out. What resulted was inspiration to take those four little photos and create a self-promotional ad, which also won an ADDY the following year.

I’m not only excited to see what happens with this year’s competition, but
also to be a part of the kind of creativity that happens at Wagner Design. We’re keeping our fingers crossed for the big day.