Wagner Design Associates Blog

Ann Arbor, Michigan – ­ A variety of marketing projects, including new logo and identity package development and web site design were recently produced by Wagner Design Associates for Premiere Land Services (PLS).  The newly created pieces will enhance marketing efforts and upgrade the company’s look to more accurately showcase the breadth of the company’s services. The new website can be viewed at www.plsco.com.

With recent expansion and company development, PLS now specializes in unparalleled resources, solutions and expertise for clients in the telecommunications and energy industries. PLS’s network of highly qualified professionals provides consulting services, oil and gas leasing, title research and curative, site acquisitions, surveying, and ROW permitting throughout the United States.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

Contact:

June 10, 2010

Graphic design and advertising firm, Wagner Design Associates, has announced the addition of a new team member. Nancy Miller joins the firm as office manager.

Miller attended Sanford Brown Business College in St. Louis, MO before moving to Ann Arbor. Her work experience is varied, including marketing communications, human resources, business-to-business sales and customer service. She also has banking experience and served as treasurer on the board of a cooperative preschool.

As Wagner Design’s new office manager, Miller’s responsibilities will include client care, accounting, clerical duties and copywriting.

Wagner Design provides a full range of creative graphic design and advertising services to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail, electronic communications, web design, and has been featured in various design publications.

Contact:

Wagner Design Associates, a local advertising and graphic design firm, received a Silver ADDY in the Ann Arbor Ad Club’s 2010 ADDY Awards competition.

The silver ADDY was awarded to Wagner Design for a self-promotion flash piece. The online holiday card production featured warm holiday colors and morphing illustrations to accompany a warm greeting. The piece was designed to complement a pro bono calendar Wagner Design produced for Safehouse Center, a local community organization that offers refuge and support for women who have suffered domestic violence. Together both pieces reflect the hope and community spirit of Ann Arbor.

Sponsored nationally by the American Advertising Federation and locally by the Ann Arbor Ad Club, the ADDY Awards Competition recognizes and rewards creative excellence in the art of advertising. Beginning at the local level, in 200 markets nationwide, the ADDY’s three-tiered competition is the largest and most representative advertising awards program in the industry.

Wagner Design provides a full range of creative design and advertising in Ann Arbor to organizations in the high technology, retail, health care, financial, and academic sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various design publications.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Ann Arbor, Michigan ­ Web design and advertising firm, Wagner Design Associates, recently created an online store for ProTech Dent mouth guards. In addition to creating a user-friendly ecommerce web site with strong merchandising capabilities, the site was onsite optimized for search engine rankings.  The new shopping cart format is consistent with existing marketing materials and provides a secure, customizable, online store that can grow as the product line expands.

Akervall Technologies, located in Ann Arbor, Michigan, created ProTech Dent in 2007. The company is commercializing ProTech Dent as a mouth guard for teeth protection that is thinner, more pliable and stronger than existing alternatives. It is the first thoroughly scientifically tested mouth guard and was developed in the operating room for patient safety. The worldwide market includes protection for professional and amateur sports activities, surgical procedures, military training and combat, and dentistry applications.

Wagner Design provides a full range of creative design, advertising, and marketing services to organizations in the high technology, retail, health care, financial, and many other sectors. The firm has won recognition and awards for its work in print collateral, direct mail and electronic communications and has been featured in various national design publications.

Contact:

Kathy Roeser-Nordling
Wagner Design Associates LLC
T: 734.662.9500
F: 734.662.6590
E: kathy@wagdesign.com

Sassa Akervall
ProTech Dent, Akervall Technologies
T: 800.444.0570
E: info@protechguard.com

Wagner Design Associates has worked with our client, Ocean Organics, for over twenty years. From designing their logos to creating their trade show booth graphics, we enjoy partnering together for business success.

From the Ocean Organics website, here is a little about their company:

We have been processing seaweed and formulating fertilizers for over 30 years. Collectively, the five key members of our staff have been involved in the seaweed industry for more that 130 years. We selectively extract high levels of beneficial compounds from seaplants using techniques that are both sophisticated and sustainable. Our innovative processing technologies yield products richer than others yet with fewer solids and lower viscosity. This means our extracts can be used with a broader range of materials with better blending, mixing and stability characteristics. Our seaweed-based fertilizers, biostimulants and soil conditioners lead the industry in quality, effectiveness, cost efficiency and environmental sustainability.

Manufacturing for Ocean Organics is based in Waldoboro, ME while the administration for the company is based in Ann Arbor. The company set themselves apart by continuously working to upgrade their product, often finding new uses for their fertilizers by tweaking the formulas. Once mainly a supplier for the golf course industry, Ocean Organics has successfully expanded into agriculture, professional and residential landscape, gardening, and sports turf. Because their innovative products are based on an organic formula, some are OMRI listed for organic gardening.

Wagner Design Associates has worked on three Ocean Organics’ websites and strive to keep them current as they head in various marketing directions. Most recently Wagner has created new product labels, reorganized their email system, and created a new trade show booth. Creating strong marketing communications for clients like Ocean Organics makes working in Ann Arbor advertising and graphic design an exciting and gratifying experience.

Welcome back to the third in a series of seven blog posts that highlight examples of work from our Ann Arbor graphic and web design portfolio, and identify and discuss each of the seven elements of design: color, line, shape, direction, size, texture, and value.

Size is a somewhat sensitive subject in the design community. A common misconception by clients is that in advertising, biggest is best. It’s true that a big font or a big mark will attract attention. But attention, when it comes to advertising should be positive. The idea is to attract, not repel.

If a very angular font is used, for example, making it huge will make people feel like they are being shouted at. If that’s not the effect you were looking for, reconsider the size. In the same vein, a humungous logo is not necessarily the best way to make your company known. Sometimes a big mark is so intrusive that the message itself gets lost. Bigger is not always better. Balance is essential for attracting onlookers and relaying important information.

Take a look at the Highscope International Conference Mailer Cover & Fold Out Poster. Both were created with current branding in mind. The goal was to ensure a consistent look that unified them with Highscope’s previous marketing pieces. We used some very large elements but balanced them with smaller images and blocks of copy so that we could highlight the content of the mailer. Notice that although the logo has been downplayed, the poster is still a very recognizable part of the Highscope marketing family.